New NodeJS Logo - A Little Fugly?

1 minute read

To echo Node’s evolutionary nature, we have refreshed the identity to help mark an exciting time for developers, businesses and users who benefit from the pioneering technology.

Building a brand

We began exploring elements to express Node.js and jettisoned preconceived notions about what we thought Node should look like, and focused on what Node is: kinetic,connectedscalablemodularmechanical and organic. Working with designer Chris Glass, our explorations emphasized Node’s dynamism and formed a visual language based on structure, relationships and interconnectedness.

Inspired by process visualization, we discovered pattern, form, and by relief, the hex shape. The angled infrastructure encourages energy to move through the letterforms.

This language can expand into the organic network topography of Node or distill down into a single hex connection point.

This scaling represents the dynamic nature of Node in a simple, distinct manner.

We look forward to exploring this visual language as the technology charges into a very promising future.

We hope you’ll have fun using it.

To download the new logo, visit

I'm no designer, I wouldn't say I have a keen eye for good looks, style or art. But I find the new logo rather... jarring. Something just makes my eyes hurt.

Full credit to the node team though. The requirement for building a brand as they put it means node is continuing it's progression to the fabled 1.0 release



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